The two ads I chose to review are (the first) a Patagonia ad. The second one is an advertisement for a shake weight (yes I actually did watch this recently).
The Patagonia ad shows the kind of activities that people who use Patagonia products participate in, and the amazing places they explore. In this ad, there is also Patagonia products displayed. What stood out to me is that they show the types of activities that their products are used in. Patagonia makes outdoor gear, and outdoor activities should be used to advertise that type of gear. The audience they are targeting are outdoor enthusiasts, therefore they need to show outdoor activities like they did. This ad displays the association principle technique for this reason. I believe this technique is very effective in this ad. People who are in need of outdoor gear want to see video clips of the places they want to be and situations where outdoor gear is necessary.
The ad for the shake weight displays a muscle toned man using the shake weight to work out. What stood out to me was how unrealistic the product is. Especially to obtain a body with that much muscle. The makers of the Shake Weight are targeting anyone who is looking to get more muscle tone by not having to go to the gym. I would most associate this advertisement with a plain-folks pitch. It's so easy, anyone can do it type of pitch. For me, this advertisement did not work. The whole concept doesn't make sense to me. It's not that easy to get a toned body and especially not from just shaking something around while looking ridiculous.
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